China’s top search engine Baidu Inc offered a glimpse of its upcoming mobile operating system and launched a new mobile application platform on Friday aimed at bolstering its presence in the increasingly competitive mobile web market. The platform, named Baidu Yi, will enable third-party application developers to create apps such as games, maps and other tools that they can distribute in a similar way to Apple Inc’s App store. Baidu Yi is modeled on Google’s Android mobile operating system and will be rolled out to mobile devices in the future. The company also launched its new homepage which will add four features, including social networking functions. However, Baidu CEO Robin Li was quoted as saying the new homepage could have a negative impact on its revenue by requiring users to register a Baidu account, reducing traffic on the site. The new homepage, with more links and content, could also affect loading speed. “We don’t know how negative it will be,” Li said in an interview with Internet portal SohuIT. “No matter how big the loss would be, this represents the future of the industry. If we don’t do it, others might; if we don’t do it now, you might be forced to do it in the future; instead of waiting for others to push you, we would rather take the initiative.” Baidu currently has around 200 million registered users, Li said. GROWING, DIVERSIFYING Baidu has built on its dominance of China’s search market significantly since Google’s high-profile exit last year citing hacking and censorship concerns, and now has an over 80 percent market share. Baidu’s Nasdaq-listed shares are up nearly 50 percent so far this year, giving it a market value of around $50 billion. The company has also been aggressively diversifying into e-commerce, online video and online travel to bolster growth and increase competitiveness. An array of Chinese Internet firms and telco gear makers have launched self-developed smartphones in order to gain a foothold in a market still dominated by traditional handsets and lower-end second-generation phones. Alibaba Group, China’s largest e-commerce firm, launched a smartphone running its own mobile operating system in late July that will feature cloud-based applications and Internet search. Huawei Technologies similarly launched its cloud computing smartphones in August, and Sina Corp recently rolled out a line of smartphones catering to users of its microblogging service Weibo. (Additional reporting by Soo Ai Peng; Writing by Kazunori Takada and Jason Subler; Editing by Lincoln Feast).
Ita :
Tutti sappiamo del delicato periodo tra Cina e Google , in cui il primo aveva rischiato di scalzare per sempre il colosso di Mountain View dal mercato cinese. La pace, però, non ha impedito a Baidu, leader asiatico delle ricerche online, di utilizzare la piattaforma mobile di Google per iniziare la propria avventura nel mondo dei sistemi operativi per smartphone.
Infatti, Baidu ha annunciato l’uscita di Yi, letteralmente “facile”, sistema operativo derivato da Android ma personalizzato con applicazioni e servizi che possano essere adattati ad uno smartphone proprio. La mossa del colosso cinese blocca, di fatto, l’espansione di Google e dei telefonini Android nell’appetibile mercato orientale.
Baidu Yi animerà gli smartphone prodotti dalla Dell, incaricata dal colosso della ricerca cinese della realizzazione del primo modello. Baidu, inoltre, sta già realizzando una prima serie di app che ricalcano quelle di Android e presto proverà a sviluppare un sistema operativo originale.
fonti : Giornal.it & Router.com
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